Measurable Marketing – CRM Solutions for the arts
HD Consulting is entering its third year of working with arts clients in the UK to help with strategic, audience and organisational development. Helen Dunnett - HD Consulting - is an experienced marketing and communications professional who has been working with a wide range of arts organisations for nearly 20 years.
Central to this work has been significant success achieved in audience development resulting in the development of the very first Test Drive the Arts scheme, a cutting edge customer relationship management (CRM) strategy called Audience Builder and many other ground-breaking audience development programmes which have been widely disseminated and copied across the UK.
By working with HD Consulting you will benefit from creative and strategic audience focussed solutions, efficient delivery and value for money.
Article about Purple Seven Balanced Database on Ticketing Institute website. www.theticketinginstitute.com I will be delivering the training for Purple Seven for interested organisations
A quick and thorough survey and response, to assess your organisations marketing fitness levels and to equip you for future challenges. Whilst work and outputs are tailored specifically to your organisation, issues and budget areas that can be covered are:
Help identifying and segmenting audiences
Marketing strategy & planning
Audience development planning
Report and recommendations
Cost: from £450 plus expenses depending on size of organisation. Includes 1 on-site meeting with key senior staff, regular telephone & email contact, full report.